Deceuninck
Communication of a new product on the market. Legend Slide system.
Challenge
Introducing a new product in a very competitive market, which is the industry of window and door systems. The battle for the number of window profile chambers is long over. Today, the most important sales argument is a unique and light design and functionality, which will work well not only in modern architecture, but also in traditional buildings.
Scope of work
Market communication strategy
Visualisations and 3D animations
Creative concepts and Key Visual
Copywriting
Solution
Beautiful visualisations and 3D animations allowed us to create a unique atmosphere of the facility. On their basis we created a Key Visual of the campaign in trade media and a film presenting the benefits of the Legend Slide system. We prepared a number of tools such as leaflets, brochures, and folders to support the Deceuninck sales force.
Result
New sliding system technology successfully introduced into a difficult and demanding market. The Legend Slide system is used by leading manufacturers, not only in Poland, but also throughout Europe.
