Dyson
Marketing communication with architects. Sales support activities in Central European markets.
Challenge
From hand dryers and hair dryers to hoovers, purifying fans and lighting, Dyson is a leader in innovative business technology. Developing effective communication in the B2B segment involves not only catchy creative concepts, but also a deep insight into the target group, and ultimately an understanding of its needs and expectations. While preparing a scenario of the promotional campaign, we took under consideration the issues faced by contemporary designers of public spaces and investors.
Scope of work
Market communication strategy
Activities with architects
Online campaign and film production
Creative concepts and Key Visuals
Copywriting
Solution
Multi-channel communication and choosing the right tools is always a good solution that pays off in terms of effectiveness. A media campaign using the possibilities of google, YouTube and social media was supported by cooperation with opinion-leading media and webinars addressed to architects and designers, not only in Poland but also in Czechia, Croatia, and Romania.
Result
The campaign resulted not only in increased awareness of the technological and application advantages of the solutions offered by Dyson, but also generated valuable sales leads.
